What nearly stopped you from signing up today? What would persuade you to use us more often? How likely are you to recommend us to a friend or colleague on a scale of 0-10? Is our pricing clear? If not, what would you change?

Questions for paying customers

What convinced you to pay for this service? What's the one thing we are missing in [product type]? What's one feature we can add that would make our product indispensable for you? If you could no longer use [name of product], what's the one thing you would miss the most?

Questions for former customers

What is the main reason you're canceling your account? How can we add value? If you had a magic wand and could change anything about the product, what would it be?

Product Survey